Maybe you cannot wear whatever you want? Lines and Shapes Part 1
Understanding the visual language your clothes are speaking.
Sorry, sorry for the clickbait-y title! You can absolutely wear whatever the hell you want. And you should. But if you're here, I’m guessing you care about style. And you even potentially overthink every outfit, every choice. Why some things work, why others don’t, and what works for you. So while you could wear anything—objectively speaking—if you have preferences on what you communicate with your clothes, some clothes will work for you better than others will.
I am here to say a lot of it has to do with Lines and Shapes. So much so that I am going to write (at least) a 4-parter on it. Here is part 1: What lines mean.
We all remember that era of fruit shapes, right? Pears, apples, bananas. The whole “make your shoulders look broader,” “hide your hips,” “define the waist,” “elongate the legs” thing. All in service of the so-called ideal: the hourglass.
So we rebelled. We said goodbye to dressing to “flatter.” And good riddance.
But in the process, something weird happened: we got scared to admit we still care about shape. Like if you say your blazer feels shapeless, someone will jump in with, “You don’t need to define your waist!” And yes, yes. True! You don’t. But also, you can. You’re allowed to like what you like!
It’s about intention vs. trying to achieve that SAME ideal. And intention comes from understanding the tools you’re working with.
So today, I’m giving you one of the most powerful tools I know: line theory. Because the shape your clothes create shapes how they feel. And how they feel shapes how you show up in them.
Let’s break it down.
The Four Types of Lines (and What They Do)
Lines are the scaffolding of every outfit. They’re what make something feel “powerful” or “soft,” “boring” or “bold,” “structured” or “floaty.”
Here’s your cheat sheet:
Lines + Mood they convey
Vertical: Elongating, commanding
Horizontal: Grounding, balanced, stable
Diagonal: Movement, action, drama
Curves: Playfulness, softness, levity
Let me show you this concept first with some posters, to ground it before we even get into clothes.




Now let’s bring this to clothes and make it visual with some pop culture examples:
Vertical: Suits, anyone?
Think of Jessica Pearson walking into a boardroom. Her outfits are built on uninterrupted lines—tailored dresses, sleek blazers, long coats. Even her hair adds vertical emphasis. She doesn’t need a speech. The clothes do it for her.
Vertical lines tell the eye: keep moving up and down. They elongate. They streamline. They command.
Horizontal: The White Lotus, season 2


Daphne’s style in Sicily is full of horizontal necklines, belted waists, wide-set straps. It expands her frame visually, making her look serene, symmetrical, and unbothered. Like she has time. Like she’s not going anywhere.
Horizontals say: stillness. Balance. Groundedness.
Diagonal: Euphoria, all day

Maddy in a cutout dress with diagonal straps and asymmetric hems. Everything feels like it’s in motion, even when she’s standing still. Diagonals bring tension. They tell the eye to move. Something’s happening.
Diagonals = drama, energy, impact. Designers use them to create flow or disruption, depending on the placement.
Curves: Bridgerton, obviously

Swooping hems. Circular skirts. Rounded puff sleeves. Curves are the entire thesis of Bridgerton’s aesthetic. The clothes flow, bounce, flutter. Nothing feels rigid. It’s softness in motion.
Curves say: emotional, romantic, human, play.
Costume designers really ham it up, to make an obvious point. Now most of us don’t don’t dress like TV characters, but I do believe we still prefer certain kinds of lines on ourselves more than other types. Let’s look at a few of my recent outfits:
Do you see how I lean into vertical lines over everything else? Even when I use curved lines like in the red bathroom selfie, they are away from my face and more towards the bottom half of my body. When I created a horizontal line like with tucking in the red sweater, I counter it with a longline shirt underneath. This is all related to my 3 style words (that comes in Part 3).
Once you see it…
Clothing is design. And design, at its core, is about shape, flow, balance, and direction. Once you learn the language of lines, you unlock a kind of x-ray vision for your wardrobe.
That dress you always feel powerful in? It’s probably vertical.
That blouse you love but never wear? It might be breaking your shape in a weird spot.
That one outfit you always get compliments on but feel “off” in? The lines might be fighting each other.
Want another real-world example? Look at Meghan Markle’s royal wardrobe vs. her post-royal outfits.
In her royal era, she lived in verticals: long coats, pencil skirts, column dresses. Power, structure, duty. Now? More relaxed shapes, curved accessories, oversized silhouettes. She’s still composed, but the message is: I’m not on your clock anymore.
You don’t have to follow any of this. But if you’ve ever wanted to understand why something works (or why it doesn’t), this is where it starts.
Idea for quick practice: Read your outfit
Look at what you're wearing right now in the mirror. Trace the seams, hems, necklines, pant legs.
Are they vertical? Diagonal? Curved?
Where does your eye land first?
Is anything cutting you off? Or flowing through?
Change just one of those lines and see how it feels.
This is just an intro to this series. Next up, we will talk about designers and house codes in Part 2 and how that relates to lines and shapes. Part 3 will be about your 3 style words, and part 4 on how to make it all work together for YOU.
Because once you have the understanding of lines and shapes, you CAN absolutely wear whatever you want AND be happy with the outcome.








The way you marry graphic design and style is so cool!
Brilliant! This is such a new way of seeing. My previous personal style training focussed on replicating physical aspects of the body in the lines, structure, shape of the garment and accessories. The intention was to harmonize and complement our natural features whilst also creating resonance with one's inherent energy. All good, but there are other perspectives. I'm really enjoying this new visual language! Thank you, Asta 💖